Atllas AI

Atllas AI is an all-in-one real estate platform designed to streamline agents’ workflows through smart automation and AI-powered tools. They came to our manager looking for a content creator who could nail comedic timing, had a sharp eye for viral potential (they wanted iPhone videos over high production), and could churn out a massive amount of lo-fi-but-high-quality social videos. (Did someone say 130 videos in one week?) Our manager promptly pitched Hailee (and only Hailee) for the job. They handed us five core functions (AI CRM, Cold Call AI, OpenHome System, AI CMA, and instant home pricing), each needing a clear hook, quick demo, and snappy CTA. Sounds simple? Well, repeating the same storyline with slight variations 130 times turned us into real-estate-expert-content-creators overnight. Atllas knew we’d crush it because blending humor, viral charm, and relentless organization is what we do best. In the end, our disguised-as-lo-fi-but-secretly-high-fi videos not only delivered killer engagement—they slashed Atllas’s ad costs dramatically. Wut wuuuuut!

Overview

Atllas AI needed a content creator who could turn real estate automation tools into viral gold. We were tasked with creating 130 lo-fi but high-quality videos in just one week. Simple, right?

Challenges & Approach

The challenge? Repeating the same storyline 130 times with different hooks, demos, and CTAs. But with a good sense of humor and an eye for what’s viral, we rose to the occasion. We crafted fun, engaging content that didn’t look like an ad, keeping it fresh and relatable.

The Result

We ended up delivering high-engagement videos that not only kept the audience hooked but also dramatically reduced Atllas’ ad costs. We turned ‘lo-fi’ into ‘high-fi’ and made real estate automation look way cooler than it sounds.