Cowboy Colostrum

Cowboy Colostrum is a wellness brand offering, well, colostrum! (And their branding is like super cool and they’re cool and the product is LEGIT). After some back and forth DMing and online friendship making, they decided they wanted to try out a paid ad and asked for some ideas.

I wanted to get across all the good science info about colostrum, yet somehow still retain the viewer and keep them from swiping. As Hailee is an encyclopedia of movie knowledge, she pitched a play on the famous (unfortunately not for good reasons) scene from the 1999 James Bond film where Denise Richards is introduced as Bond girl Christmas Jones. She rattles off a bunch of science jargon in a lab coat, then removes the lab coat revealing a hot little Lara Croft-esque outfit.

And that is how the “hot” cowboy colostrum science character was born! As a still-growing LoFiHiFi production company lacking a dolly, Ryan improvised with a tripod on top of a slab of marble on top of a skateboard.

Overview

Cowboy Colostrum is all about wellness and colostrum—who knew it could be so cool? We took their science-heavy messaging and made it fun and cheeky.

Challenges & Approach

We wanted to highlight all the science behind colostrum, but without putting anyone to sleep. Hailee’s idea? A playful homage to a famous Bond scene. We added some quirky science jargon with a touch of humor and made sure to keep things light.

The Result

We turned a somewhat niche product into a fun, viral moment. The content was quirky, educational, and completely unforgettable.