Straye

STRAYE is all about understated streetwear—think effortlessly cool shoes that feel like your favorite vintage tee, but for your feet. They hit us up needing content that skipped the skateboarding clichés (their skaters already handle that) and nailed an ultra-chill vibe—lo-fi, casual, but still high-quality enough to fuel endless ads. The ask was pretty straightforward: create highly reusable, effortlessly cool videos and photos featuring STRAYE shoes styled in outfits you’d actually wear, no tags or forced promos needed.

Our approach? Keep it real, keep it relaxed, but make it eye-catching. We delivered content shot casually on an iPhone and old cameras that matched their authentic street style and felt genuinely wearable, not promotional. STRAYE trusted us because we get what clicks without overthinking it—we know the sweet spot between polished and casual. The final creative not only fit their niche perfectly but also provided months’ worth of re-runnable ads, subtly imprinting the STRAYE brand exactly how they wanted: cool, calm, and constantly on your mind.

Overview

STRAYE, the streetwear brand, needed fresh content that captured their chill, cool vibe without the usual skateboarding clichés. No biggie—we got this.

Challenges & Approach

We knew they didn’t want anything forced, so our approach was simple: make it casual, make it real. We shot everything on iPhones and old cameras to keep things relaxed, and made sure the product was always at the forefront without feeling like an ad.

The Result

The content felt effortless, cool, and re-usable. STRAYE got months' worth of videos and photos that subtly reinforced their brand identity—relaxed, stylish, and always on your mind.